Bramalea was created as a self-sufficient city, meaning that it was designed to have places to both live and work (as well as places to shop, learn, play,worship, etc.). Even before ground was broken for Bramalea the founders actively sought businesses to locate in the city. For these businesses came the promise of a workforce located within the same community, and potential buyers might have been wooed by the promise of places to work within walking distance. As such, there were two main marketing approaches for early Bramalea, one to get people to move to the new city and the other to get businesses to locate in it.
Below is a brochure from 1959 designed to attract industries to Bramalea’s industrial parks. It has some unique forecasts and statistics regarding Bramalea – even before the first family moved in!
Below are two images from another marketing piece aimed at industries – although this shows the industrial park well underway.
The map below lists the industries that had located in Bramalea c. 1970. It also shows the development of the residential areas of Bramalea at that time.
This air photo shows an earlier image of the industrial park as well as a great view of Bramalea’s first neighbourhoods – all within walking distance to potential places of employment.